Barambo is a big player in the European chocolate industry: its range of products covers a vast landscape of different flavors, candies and visual languages.
I worked with the team of Arc's Design Agency to create a series of proposals to gather Barambo's line of candies under a coherent and fresh packaging design.
The first design plays with the elegant and striking silhouettes of the protagonists of the wilderness in Georgia and far eastern Europe.
Birds of prey, majestic deers and swans emerge from the two backgrounds chosen for each line of product: geometric and refined for the premium Chiroko line, colorful and charming for the other candies.
I then created another design that was eventually chosen to be finalized and produced: a packaging line featuring bright colors and pop shapes that make the many different candies immediately recognizable as part of the same family of products.
Project made with the team of Arc's Design Agency:
Art director: Lino Bergesio - Project manager: Oyku Yucedere
Bottom picture: courtesy of Barambo ltd
