Our client, a well-known player in the global snack industry, wished to expand the brand's influence on the UK energy bars market.
Kids and young teens would have been the main target and the packaging needed to display funny, eye-catching and sporty characters inspired by the bars' ingredients. That's when I came into play!
After designing the characters, I put them in a layout with the aim of keeping it appealing and tasty but also simple and healthy.
After this first proposition, I updated the characters with a cute and innocent look to appeal to very young kids specifically.
Project made with the team of Arc's Design Agency:
Project manager: Anna Piga and Oyku Yucedere
